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Is Generic Viagra Entering The US Market in 2017?

Right from the moment it entered the market, brand Viagra has dominated the market as the most potent solution to erectile dysfunction. However, generic manufacturers have cropped up over the years, waiting for the expiry of the patent on Viagra. The patent is still valid for another three years and will come to an end in the year 2020.

In the midst of all this, there is good news for those who cannot afford to buy brand Viagra. Teva Pharmaceuticals would get the necessary permission to start making a generic version of this popular drug.

Generic Viagra could hit the market by December 2017

Teva Pharmaceuticals, the drug company that has been granted this opportunity, is a company based in Israel. On December 11, 2017, this product from this company is set to hit the market. This drug will be available for all those looking to treat erectile dysfunction or any other condition for which Viagra has been prescribed.

Pfizer has granted permission to Teva Pharmaceuticals to recreate their popular ED medication and introduce it to the market. This product is being eagerly awaited both in the United States and other countries around the world. This generic version of Viagra is set to be a big hit.

Brand or Generic, which is better?

Pfizer has always defended their patent strongly as this meant they could earn much more money. The company made brand Viagra sales worth $1.15 billion in the US last year. Worldwide, it made a record $2 billion in sales in the same year.

An introduction of the generic version of this drug could bring about a shift from brand to generic by many users. The main reason for this would be the price. The generic Viagra is set to have the same effectiveness as brand Viagra but at a far cheaper cost. This is enough to win over many users.

The price for brand Viagra is as high as $60 per pill. This is way out of the reach of many people. However, for generic Viagra, the price is as low as $2 per pill. At this rate, a user can get an entire treatment using generic Viagra at the price of a single brand Viagra pill.

Will Pfizer experience any losses?

Even with the huge price difference, there will still be users who prefer brand Viagra. However, a majority will go for the generic version. This would mean that Pfizer would sell far fewer pills than before. This is bound to take a huge bite into their profits.

However, until 2020, Pfizer would still be enjoying huge profits as only one generic Viagra manufacturer would have the permission to produce this generic variant and sell it in the US. The operations of this Teva Pharmaceuticals would also result in a drop in the share price of Pfizer. The share price of Pfizer has dropped to 8 cents with that of Teva going up to 16 cents. Once Teva is fully operational will the full effect of this move become known.

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